Candy is a digital collectible company building an innovative NFT ecosystem with a mission to change how fans and collectors engage with their favorite sports, music, art, and cultural icons. Candy is the exclusive NFT partner of Major League Baseball as well as Netflix, WWE, Nascar, and Getty Images.
I was one of the founding design team members in a zero to one startup environment. I launched an MVP website and scaled it to a multi-brand platform. Within the first year I performed foundational duties that included co-creating and maintaining Candy’s design system library, building cross-functional relationships, and mentoring junior designers in UX craft.
In my primary role as Lead Product Designer for user engagement initiatives, I led the end-to-end process for projects focused on keeping Candy’s customers coming back to interact and grow their collection. I was embedded with project managers and engineers to maintain UX integrity through conception, iteration, and design spec delivery.
