Candy Challenges are timed activities that allow users to gamify their MLB ICON collection and earn exclusive rewards. With precedents established to NBA Topshot and NFL All Day, our web3 collector audience have come to expect features like this tied to our product.
Establishing Candy Challenges for our MLB license would act as an MVP for further iterations within Candy’s other brands such as Nascar, NCAA, and Netflix. Challenges also set benchmarks for how our fans value and interact with their collection and how Candy can continue to build features that boost their profile and accomplishments.