Citizens Bank is one of the largest and oldest banks in the United States, with branches along the East Coast and in the Midwest. At the time, it was going through a pivotal digital-first transformation for it's main banking and lending services.
My role as a Senior UX Designer within Citizen’s in-house agency, Green Pixel Studio, was to guide and define UX goals and strategy with stakeholders in the student loan refinancing vertical. I accomplished this by being embedded within the line of business, working cross-functionally with product managers, engineers, and product owners.
