Second Screen Product Visions

Process

For kick off I partnered with the principal designer to define the core values:

Watch first
Interactions should be subtle and not interfere with an enjoyable viewing experience
Contextual
Interactions should be applicable to the show/scene and relatable to the user.
Simple
Designs should be minimal and clean with streamlined interactions (just one click or action).
Delight
The purpose for these interactions should be a thoughtful “magic moment”.

With these values established, I researched current habits of mobile phone usage while watching traditional television. Notable findings include:

A Nielsen study showed that 58 percent of viewers browse the Internet while they watch video programming. According to Adweek, 87 percent of respondents use more than one device at a time.Results found that 94% of TV viewers kept their smartphones with them while watching a show, creating a multi-screening experience. Furthermore, during their TV time, users only looked at the TV screen 53% of the time. https://www.advertisemint.com/tv-and-smartphone-multiscreening-the-best-of-both-worlds

With these findings I came up with a few mechanisms and concepts of the end-to-end experience.

Insight

Content enhancement for what you need, when you need it.

Passionate TV fans want more content from the shows they watch. Whether it’s behind the scenes interviews, story references, or where else they’ve seen that one actor from, viewers are usually checking their phones while simultaneously watching TV. Amazon X-ray strives to provide this content, but X-ray UX leaves a lot to be desired.

The goal of the Insight concept is to have all of this info synchronized within a viewer’s phone app, without the cluttering the main TV screen. It’s like a dynamic playbill on steroids. Whenever a viewer wants to know more about an actor or plot thread, they can reference their the Insight feature right then and there without the friction of starting a blank internet search.

The proposed experience would sync FireTV and mobile app once a show starts.

Second Screen Product Visions

Envisioning the UX for split-attention